Pure Cremation reviews 2021

  • The Pure Cremation funeral plan costs £1,595
  • All services included in the plan are fully guaranteed
  • They operate throughout England, Wales, Scotland and Northern Ireland
  • All England and Wales cremations take place in their crematorium in Andover*

Pure Cremation reviews on Trustpilot

Pure Cremation has over 6,000 reviews on independent review website Trustpilot. They have an overall rating of 4.9 and 92% of Pure Cremations reviews have been rated as excellent.

Market insight: For a direct cremation plan that is £100 cheaper, uses local crematoriums throughout the UK and has excellent customer reviews, see our Golden Leaves direct cremation review

The Pure Cremation tv advert

There are several Pure Cremation tv adverts you may have seen being aired throughout the day. From the cartoon grandad advert to the lady talking about her mum’s prepaid plan, their tv adverts are designed to highlight the simplicity of their service and flexibility for families.

Simplicity is the other direct cremation company that advertise on tv, making families aware that there are now options when it comes to funeral planning. For more information on other market leading direct cremation providers who do not advertise on tv, take a look at our comparison table and reviews.

About the funeral plan – key points

  • Services included in the plan are guaranteed
  • No hidden extras
  • Transportation 24 hours a day throughout England, Wales, mainland Scotland and Northern Ireland
  • Only use one crematorium based in Andover*
  • Regulated by the Funeral Planning Authority
  • Available to anyone aged 18 or over
  • Includes a pine coffin
  • Ashes hand delivered or scattered on the garden of remembrance
  • For an additional cost, up to 12 people can attend their Charlton Park Crematorium (payable at the time of need)

How much does Pure Cremation cost?

The cost of a Pure Cremation funeral plan depends on how you prefer to pay:

Single payment – If you pay in one go, the cost of a Pure Cremation funeral plan is £1,595. You can also spread your costs over 6 months and you don’t incur any additional fees.

Monthly instalments – If you prefer to spread the cost, you can choose to pay over 1, 2, 3, 4 or 5 years however you will incur additional fees.

The over 50s plan – With this payment option, you pay a low monthly premium which is based on your age, either for life or until you are 90. You are covered for your services after 24 months however there is a chance you could pay more in monthly premiums than the cost of the service at the time of need.

Which crematorium does Pure Cremation use?

For England and Wales, the crematorium Pure Cremation use is their purpose-built Charlton Park Crematorium in Andover. However, for Scotland, they use the Clyde Valley Crematorium in North Ayrshire and for Northern Ireland, Pure Cremation use the Lakeland crematorium located just south of the border. 

How secure is their funeral plan?

If you pay for your Pure Cremation funeral plan with a single payment or by monthly instalments, your money is placed in a secure, independent trust fund. If anything were to happen to the company, the trust fund would remain intact with your funds safely ringfenced, ready to pay for your services. 

If you choose the over 50 plan, your money is held in a ‘whole of life’ insurance policy which is regulated by the Financial Conduct Authority.

They are also registered with and regulated by the Funeral Planning Authority, so you can be sure they adhere to their rules and strict code or practice.

Who owns Pure Cremation and how long have they been in business?

Pure Cremation was founded by funeral directors Bryan and Catherine Powell in 2016. With over 30 years experience, the couple recognised the growing demand for a simple unattended cremation. Taking the decision to concentrate solely on this type of funeral, Pure Cremation is now the UKs leading dedicated direct cremation provider. 

Our verdict

The Pure Cremation funeral plan is guaranteed and there are no hidden extras. The company operates throughout the UK, 24 hours a day and has excellent reviews.

Priced at £1,595, the cost of the plan is competitive however there are cheaper direct cremation prepaid plans that also offer similar guarantees.

As they only operate in 3 crematoriums; Andover for people living in England and Wales, North Ayrshire for people living in Scotland and Ireland for residents of Northern Ireland, this could be restrictive for those preferring a more local cremation service.

An alternative offer

For a direct cremation plan that is £100 cheaper, uses local crematoriums throughout the UK and has excellent customer reviews, see our Golden Leaves direct cremation review. Plus receive an £25 M&S gift card when you apply by 30th November 2021.

Golden Leaves Review

*Cremations in Scotland are carried out in the Clyde Valley Crematorium in North Ayrshire and in Northern Ireland, they use the Lakeland crematorium located just south of the border.

 

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